Court Says Hess Natur-Textilien Ads in Violation of Fair Competition Code For Your Information
With judgement of 29 January 2008 the district court Giessen confirmed a prohibitory injunction that had been ordered already a year ago against the mail order company Hess Natur-Textilien, Butzbach, Germany. Thus the enterprise is not allowed to promote its so called bio products to the debit of conventional cotton.
Registration Underway for the ICAC Plenary Meeting in Ouagadougou For Your Information
The 67th Plenary Meeting of the ICAC since 1939 will be held during 17-21 November 2008 in Ouagadougou, Burkina Faso. This will be only the second plenary meeting in the history of the ICAC to be held in West Africa. Given the importance of cotton to the economies of African countries, and the role of Africa in discussions on cotton in the WTO, it is highly appropriate that the Committee is meeting in Ouagadougou. Burkina Faso is the one of the largest cotton producing country in Africa, and Ouagadougou is the administrative, economic and cultural center of the nation.
Supima opens a pop-up store in NYC Feature
In its 54-year history, Supima, the Phoenix-headquartered marketing and promotion company representing U.S. pima cotton growers, has enjoyed award-winning ad campaigns, any number of prestigious co-sponsorships, and even–beginning last year–PREFAB, its own textile trade show here at Gotham Hall. But, as of Friday, March 14, it's been in the international news for another way to take its brand message about superior strength and softness directly to consumers: The Supima pop-up store that opened here at 72 Greene Street in SoHo.
The International Year Of Natural Fibres 2009 For Your Information
2009 has been proclaimed the International Year of Natural Fibres. The Year is to be coordinated by FAO, under the guidance of an international steering committee, and FAO is seeking funding for its activities. But most of the activities will be initiated, planned and funded by individual organizations around the world. Organizations with an interest in natural fibres are urged to develop their own plans for 2009.
Benefits of Cotton How To Do It
We always make reference to the benefits of cotton, but have you ever seen a list? Researched by Cotton Council International, with information gathered from Cotton Australia and Cotton Incorporated, we're building that list. Read the benefits that others have posted, and don't forget to add your own at the bottom.
Cotton Links Essential
An excellent selection of cotton links.
Welcome to our Site
Welcome to the Journal of the International Forum for Cotton Promotion's ninth Cotton Promotion Bulletin. Take a few minutes to browse the site through this map in order to familiarize yourself with it.
Supima opens a pop-up store in NYC
In its 54-year history, Supima, the Phoenix-headquartered marketing and promotion company representing U.S. pima cotton growers, has enjoyed award-winning ad campaigns, any number of prestigious co-sponsorships, and even–beginning last year–PREFAB, its own textile trade show here at Gotham Hall. But, as of Friday, March 14, it's been in the international news for another way to take its brand message about superior strength and softness directly to consumers: The Supima pop-up store that opened here at 72 Greene Street in SoHo.
Demand Enhancement Session
The IFCP conducted a session on demand enhancement during a production conference in the Room Lago Azul adjacent to the 65th ICAC Plenary Meeting in Goiânia, Brazil. Participants in the session agreed that there are many techniques that can be employed to promote and raise the profile and consciousness of cotton and cotton products that are relatively inexpensive, and appropriate for most countries.
Working with Higher Education to Promote Cotton
To begin with, imagine this scenario. You have the opportunity to meet with about 50 potential customers from all over the world every year, introduce yourself to them, get to know the way they think, listen to their concerns, and even influence the way they will do business. You have the ability to do that rather simply, and you have the ability to plant the seeds of a mutually productive relationship that can benefit you for years to come. This speech was delivered at Bayer Crop Science's Fibermax 2006, Singapore on June 27, 2006 by Jeffrey Silberman, Executive Director of the IFCP, and Chairperson of the Textile Development and Marketing Department at the Fashion Institute of Technology (FIT).
The IFCP in its Fifth Year Moving Forward
This speech was delivered at the 8th International Cotton Conference, Gdansk, Poland on September 23, 2005 by Dr. Sebahattin Gazanfer, Chairman of the IFCP, and authored by Jeffrey Silberman, Executive Director.
More: View article as printed in the January 2006 issue of Cotton Bangladesh
How to Display Cotton Products
At the Cotton Promotion Workshop last May, Cotton Incorporated shared with the IFCP community different types of in-store display techniques to help consumers choose cotton at the point-of purchase. View these easy to load images that are appropriate for department stores, specialty retailers, even popular consumer shopping malls.
Benefits of Cotton
We always make reference to the benefits of cotton, but have you ever seen a list? Researched by Cotton Council International, with information gathered from Cotton Australia and Cotton Incorporated, we're building that list. Read the benefits that others have posted, and don't forget to add your own at the bottom.
10 Quick and Easy Ways to Promote Cotton on a Limited Budget
By Richard W. Silvia. While major consumer and trade advertising is an important part of getting the cotton message out to the general public, it requires a major commitment of time, energy and a big budget. There are many less expensive opportunities to promote the benefits of cotton fiber and cotton products. The key to great promotions is to maximize your dollar commitment by tying in trade partners and getting as much publicity as possible for your efforts. Try these sure-fire approaches the next time you want to promote cotton to the industry or to your target consumer audience.
More: Richard W. Silvia's bio
A Recipe for Cooperative Advertising
Developing a co-op advertising program with your key customers is an excellent way to promote cotton to the retailer, and to your ultimate customer, the consumer.
10 Ways to Publicize Your Cotton Promotion Efforts
By Anne Martin. The purpose of public relations is to create an image for you and your cotton promotion efforts. Used effectively, PR can raise awareness, create excitement, give you an edge over alternative products, and put cotton in the forefront of the minds of your target audience.
More: Anne Martin's bio
Court Says Hess Natur-Textilien Ads in Violation of Fair Competition Code
With judgement of 29 January 2008 the district court Giessen confirmed a prohibitory injunction that had been ordered already a year ago against the mail order company Hess Natur-Textilien, Butzbach, Germany. Thus the enterprise is not allowed to promote its so called bio products to the debit of conventional cotton.
Registration Underway for the ICAC Plenary Meeting in Ouagadougou
The 67th Plenary Meeting of the ICAC since 1939 will be held during 17-21 November 2008 in Ouagadougou, Burkina Faso. This will be only the second plenary meeting in the history of the ICAC to be held in West Africa. Given the importance of cotton to the economies of African countries, and the role of Africa in discussions on cotton in the WTO, it is highly appropriate that the Committee is meeting in Ouagadougou. Burkina Faso is the one of the largest cotton producing country in Africa, and Ouagadougou is the administrative, economic and cultural center of the nation.
The International Year Of Natural Fibres 2009
2009 has been proclaimed the International Year of Natural Fibres. The Year is to be coordinated by FAO, under the guidance of an international steering committee, and FAO is seeking funding for its activities. But most of the activities will be initiated, planned and funded by individual organizations around the world. Organizations with an interest in natural fibres are urged to develop their own plans for 2009.
Press Release: Roskwitalski to Helm IFCP
November 9, 2007, Washington, DC — Mr. Zbigniew Roskwitalski was elected Chairman of the International Forum for Cotton Promotion (IFCP) at the annual business meeting held in Izmir last month. Mr. Roskwitalski, Director of the Gdynia Cotton Association, is a founding member of the IFCP and has been active in bringing the importance of demand enhancement to the forefront of cotton business activities. Read the attached release for further details.
IFCP Elects New Officers
The International Forum for Cotton Promotion (IFCP) elected new officers last week at the organization's annual business meeting, held in Goiânia, Brazil at the 65th ICAC Plenary Meeting. Chairman, for 2006-2007 is Mark Messura of Cotton Incorporated, Vice Chairman is Zbigniew Roskwitalski of Gdynia Cotton Association, and Treasurer is Nayan Mirani of SCIL Capital India Ltd., representing the East India Cotton Association. Ascending to Immediate Past Chair is Dr. Sebahattin Gazanfer of Taris, representing ITKIB. Jeffrey Silberman will serve another term as Executive Director.